wontec: Communications for an Automotive Engineering Specialist
Complete corporate design relaunch and comprehensive communications programme for a specialist automotive engineering consultancy, covering brand identity, digital presence, print, and architectural signage.
Overview
wontec specialises in the vehicle development process for automobiles — including electric vehicles — accompanying OEMs and suppliers from concept phase through to market launch. The company required a full brand relaunch and communications infrastructure to match its growing profile in the automotive engineering sector.
Problem
The existing brand identity and communications materials did not reflect wontec's specialist expertise or market position. The company needed a coherent visual language and strategic communications foundation to support business development and client acquisition.
Constraints
- Highly specialised and technically complex subject matter requiring deep familiarisation.
- Brand identity needed to work across digital, print, and architectural applications.
- Close involvement of company leadership required careful stakeholder management throughout.
Approach
Full visual and editorial concept development, including brand strategy consulting with company leadership on brand building, communications strategy, and technical workflows. Delivered across logo development, stationery, image and product brochures, advertising, website, a microsite with booking system, building facade design, copywriting, illustration, image editing, and art direction of a photo shoot.
Project deliverables
Develop a unified brand system applicable across all touchpoints from digital to facade.
Consistency across all applications was essential for a company operating at OEM level, where brand credibility directly influences client confidence.
- Prioritise digital presence only, with print materials updated separately.
- Refresh existing identity incrementally rather than a full relaunch.
Include a microsite with integrated booking system as a distinct digital touchpoint.
Specific service offerings required a dedicated entry point separate from the main website to support direct client conversion.
- Integrate booking functionality into the main website.
- Handle bookings via email or phone without a dedicated digital workflow.
Design disciplines
- Branding
- Logo
- Web
Result & Impact
- 3 yearsProject duration
- Brand, Web, Microsite, Print, Facade, PhotographyTouchpoints delivered
wontec gained a coherent, professional brand presence across all communications channels, supporting credibility with OEM and tier-one supplier clients. Strategic consulting on brand and communications workflows provided lasting value beyond the design deliverables.
Learnings
- In highly technical industries, brand credibility is inseparable from communication precision — every detail signals competence or its absence.
- Coordinating across digital, print, and architectural touchpoints demands rigorous project management to maintain consistency and meet parallel deadlines.
