Transitioning to Remote-First Team Structure
Post-pandemic, our team was split between office and remote workers. The hybrid model created two classes of employees and made collaboration inconsistent. We needed to decide on a deliberate approach.
I turn complexity into clarity.
For clients, for users, for teams.
A portfolio that shows the work and explains the why.
A senior product designer focused on building systems that move real business metrics.
I bring 25 years of strategic design expertise to complex B2B projects, working across agencies, studios, and direct client relationships. My strength lies in deep-diving into each brief to uncover core challenges and deliver tailored solutions that drive measurable results.
Read my journeyRecent Decisions
All decisionsAdopting Event-Driven Architecture for Order Processing
Our synchronous order processing pipeline was becoming a bottleneck. Long-running operations blocked the checkout flow, and failures in downstream services caused cascading issues.
What People Say
"Erland is easily one of the most thoughtful engineers I've worked with. He doesn't just solve problems; he documents the 'why' behind them, which has helped our team scale much faster and avoid repeating past mistakes."
"His documentation on architectural decisions saved us so much time during recent incidents. Erland has such a clear approach to decision-making that I’ve actually started adopting his methods in my own daily workflow."
Problems I Enjoy Solving
- How to explain something complicated in one glance
- When to follow the grid and when to break it
- Making B2B software feel less like B2B software
- Turning a brand refresh into something a whole team can own
- Designing for audiences who didn't ask to be designed for
- Finding the right word when the interface needs to speak
Let's Work Together
Looking for a designer who thinks in systems, writes their own copy and documents their decisions? Let's talk.