InduPrint: Brand Relaunch, Corporate Design, and Long-Term Brand Management

Art Direction·2016·18 years·6 people·2 min read

Successful complete brand relaunch aligned with the opening of the new company headquarters, followed by nearly two decades of continuous brand maintenance and strategic design support.

Overview

InduPrint, a mid-sized B2B print service provider with multiple branches, was in a growth phase that included a relocation to Kornwestheim. The existing brand identity no longer matched the company's ambitions, and the relaunch needed to coincide with the move to the new headquarters under significant time pressure.

Problem

The company's outdated visual identity failed to reflect its growing size and capabilities. Multiple branches, frequent changes in contacts and materials, and the simultaneous office relocation created a highly complex environment.

Constraints

  • Simultaneous office relocation and brand relaunch under tight deadlines.
  • Multiple branches with differing needs and frequent updates to personnel and materials.
  • Outsourcing of internal printing processes as a complex service topic that is difficult to convey.

Approach

The design strategy did indeed evolve over several years and grew alongside the company. For a long time, management struggled with redesigning the logo and making fundamental changes. With the success of many small, individual measures, confidence in the design work grew, and increasingly larger iterations followed.

Project deliverables

Corporate design system

To ensure consistent branding across multiple locations and frequent iterative updates.

Responsibilities:
  • Internal workshops
  • Redesign logo
  • Vehicle and building signage

Stationary

Rollout of printed materials across all branches including image research and production.

Responsibilities:
  • Letterheads, business cards, forms
  • Presentation folders, brochures, powerpoints, case studies
  • Ads
  • Annual calendars

Website

Multiple website relaunch iterations

Responsibilities:
  • Content strategy
  • UI and design assets
  • Project management and collaboration with developers

Newsletter

Newsletter concept including strategic consulting on target groups and content structure.

Responsibilities:
  • Content strategy
  • Template design

Design disciplines

  • Branding
  • Concept
  • Web
  • Print
  • Illustration

Result & Impact

  • > 18 years
    Long-time cooperation

Strengthened brand consistency, improved visual recognition, and established long-term client trust through nearly two decades of collaboration and strategic design support.

Learnings

  • Maintaining a living corporate design system over many years requires disciplined file management and iterative updates.
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