BSC: Corporate Design, Website, and Shop for a Spirits Specialist

Art Director·2011·5 people·2 min read

Complete redesign of the corporate identity and website, including trade fair presence and templates for ongoing product communication. Continuous creative support over two years.

Overview

Bremer Spirituosen Contor (BSC), a Bremen-based spirits importer and wholesaler focusing on exclusive imports and whisky, required a professional relaunch of its brand identity and website. The project was managed through a Hamburg text agency, with a classic subcontractor relationship and direct client interaction.

Problem

BSC’s brand presence was inconsistent, and the website was outdated. They needed a new, visually sophisticated look aligned with their premium product range, along with a functional website featuring an online catalog, dealer area, and trade fair materials.

Constraints

  • Triangular collaboration between client, text agency, and freelance designer.
  • Complex technical requirements for connecting the online catalog to the internal ERP system (Microsoft Navision).
  • Visual language had to convey quality and indulgence without appearing kitschy.

Approach

Developed and refined the corporate design, including logo updates, stationery, and templates.

Project deliverables

Refined corporate design

A cohesive, premium visual identity was needed to match BSC’s exclusive product selection and to modernize its digital presence. So i developed and refined the corporate design, including logo updates, stationery, and templates.

Relaunch website

Designed and structured the new website (Contao CMS) with complete sitemap and page layouts.

Trade fairs and exhibitions

Designed trade fair displays and produced marketing materials for whisky exhibitions.

Design disciplines

  • Logo
  • Web
  • Print
  • E-commerce

Result & Impact

  • Enhanced customer experience, and streamlined dealer communication.
    Brand perception
  • 50M+ notifications
    Daily Volume
  • Reduced by 95%
    Duplicate Complaints
  • 30% reduction through smart routing
    Provider Costs

Complete corporate design relaunch and functional website with online catalog and dealer login.

Learnings

  • Effective collaboration in a three-party setup requires clear communication and understanding of filtered feedback.
  • Coordinating technical interfaces between design, web development, and databases is critical for complex websites.
  • Premium spirits require a refined visual language that conveys exclusivity without excess.
BSC
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